Hmmm.. yes, The 2.0 is a buzz word around the internet world. People start to do web 2.0, gov 2.0, education 2.0 etc etc. So why can’t PD2.0?
These are my opinions about Product Development. We can define it as Product Development is all about marrying available technologies in to market needs. Now there comes two parts,
1. Available Technologies – where your software developers knows about.
2. Market Needs – Where your sales team and customer care team knows about.
As a developer and involved lots of start up and product development companies, I can clearly see there is no coordination or combine development strategy exist between these departments. Developers don know what is the market need of their product and sales person don know what are the technologies available. End of the day the product going to suffer.
A market winning product can came out of a team which is strong in technologies and good in sales. Neither one lag, you are out of your business. Now how we can use develop a team of developer and sales team? Do you wanna sit them together? Sharing lunch & beer? That wont do any good at all. how we can use technology?
Here you go. Twitter like tool is a perfect interaction tool to get co ordinated along with your team. It is simple way of expressing yourself. From their expression itself one would easily understand what kind of person he is and the way of thinking. It is more of knowing each others thought and ideal mind naturally close together and who know they may be your steve jobs & whizz.
Another way of expressing your self is blogs where one can express about their experience on sales and ideas, his daily life. A developer can blog about new findings and technologies, you could see all of the sudden there will be match among ideas and technology. there by developers can know the strength of their sales team and vice versa.
Most of the developers even don know about their company strategy, how they performing, what is their strength, where they lagging and who are their competitor. This is where blogging and twitting from the top level management is so important(Like from CEOs). A team with unique goal in their mind, a team which knows its strength and weakness can go miles.
This is where i strongly believe how the product development should be and companies should enable intra company bloggers and twitters (Not the public bloggers & Twitters) and encourage them to use it.